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Worried about Eviction? Our Eviction Diversion Program can help you for free. Do you Need Housing? Let our navigators assist you. Need Help with your Landlord? Our experts can help you with landlord problems. Behind on Rent? Our program may be able to cover your bills. It will then offer them a very clear next step to take. This call to action will use people’s common phrases for their problems. This call-and-response style of a single post or a series/story can make it user-friendly for the person to identify with the content and then know what to do next. If you’re offering a service, you can follow the basic Call-to-Action pattern of ‘Is this Your Problem? Then Use this Thing.’ Once you have uploaded your content as a grid photo, you can then crosspost it as a ‘story’ to alert your users that you have updated your page. Add multiple grid photos at once as it will come across as spam. Whenever you want to display information in a more permanent format. Make sure you give your highlights a name that represents the contentĬharacteristics: are displayed permanently, not as customizable as stories and do not include interactive elements. You can save your stories as highlights so that your users can always view it. Your users will skip your stories if you post too often or if you post too many stories: 1-3 highlights per day is enough. Did you upload a new grid post and do you want to call attention to it? Create a story that tells your users you have updated your page. Interactive elements: stories are customizable and allow you to insert polls, quizzes, FAQs, and more. Highlight events: links to new websites, pages or contact information. Emergency situations: new policy, ruling, important news events. These stories usually pop up at the top of the social media page and the most recent stories are highlighted first. Stories, highlights, fleeting postsĬharacteristics: are only displayed for a limited amount of time, the stories are customizable, and you can include polls, quizzes, and other interactive elements. It is important to make a distinction between “permanent” and “fleeting” posts and understand when to use what. These are usually short posts that disappear within 24 hours. 
Stories or grid posts? When to use what?!Īll social media platforms nowadays, offer the option to create “stories” or “highlights”.
Videos that show real people doing things, or real experts explaining something. Step-by-Step walkthroughs of key pieces of information or processes. Here are some resources to know what these kinds of content are, and examples of how to do them well. There are certain kinds of content (posts, series, stories, videos, and events) that can best connect with your audience. Grid/Inserted as part of your post or Tweet We have created several templates for you to get started, but in case you’d like to experiment with making images from scratch, here’s a handy table that you can use as a reference guide to make sure you use the correct image size for each social media platform. This could mean you lose part of your text which might have important information in it for the users. If you don’t have the correct format, your images will not be fully shown on your channel. Making sure you use the correct sizes for social media posts is incredibly important.
Avoid clip-art, stock photos, and other things that look staged.Īlso, make sure your people images are representative of a wide variety of members of the public.įolder of open-use illustrations of people in eviction help situations (feel free to use, but not to sell): įolder of photographs to use of court and legal problems (feel free to use, but do not sell: Size requirements for social media posts
Get authentic photos, videos & images on your social media content. Your organization & campaign should have consistent, user-friendly language, colors, fonts, and styles.Įxample Style sheet: Images and Illustrations to use
Instagram templates for post series on Canva:. Facebook templates for post series on Canva:. We created this visual guide for you that explains step by step how to edit Canva templates. Once they are copied they will show up in your own Canva folder. Copy the templates linked below by clicking right. They are on Canva and free to use/customize. Our Lab has prepped templates for Instagram posts, Facebook/Twitter cards, and other resources. Visuals & Language Content Prep Social Media Post templates
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